Description
Caroline Rovithi is a self-taught Greek-German conceptual artist and designer, celebrated for her vibrant, pop art-inspired creations that highlight Greek culture and heritage. Born in Germany, she studied Graphic Design and Advertisement in Athens, which laid the foundation for her artistic journey.
Beginning her creative career in 2002, Rovithi served as a creative director in prominent advertising and publishing companies in Greece. In 2004, she founded “Unlimited Creativity,” a creative agency that later merged with V+O Communications in 2007.
Rovithi’s artistic work is deeply influenced by her Greek heritage and the aesthetics of the 1980s, reflecting a blend of contemporary art and popular culture. Her mission is to promote Hellenism and a love for Greece worldwide by creating bright, bold, and empowering works that showcase the beauty, spirit, and strength of her country, even in turbulent times.
Notable projects and collaborations include designing the Coca-Cola bottle representing Greece at the Coca-Cola Museum in Atlanta, creating various illustrations and artworks for Unilever Hellas, producing a large custom artwork for the entrance of Coca-Cola headquarters in Athens, crafting large paintings for Cartier in Greece, and designing the 2021-2023 awards for Gazzetta.gr.
Rovithi’s art is characterized by its unpredictability, restlessness, and emotional depth. She constantly challenges her creativity, drawing inspiration from various sources to create works that begin with an emotion, reflecting her passion and perspective.
Her mission is to inspire people through her art, creating an emotional connection that makes them smile, dream, believe, and travel, thereby giving her life purpose.
instagram.com/caroline_rovithi/
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Pigment fine art prints have a lifespan of up to 50 years or even more, depending on the specifications of each paper (OBA percentage, acid free, etc.). Acryluxe prints have a lifetime of up to 10 years or even more, as defined by the certifications provided by the manufacturing companies. ChromaLuxe Metal Prints have a lifetime of up to 64 years, as defined by the certifications provided by the manufacturing company ChromaLuxe and Wilhelm Imaging Research, without these being at the same time a guarantee of lifetime and this because there can be no control as to conditions in which the prints are exposed at the end.
These certifications tests have been carried out under specific exposure conditions, such as indoor use, no sunlight or uv radiation, 20˚C – 28˚C temperature, 60% humidity and absence of environmental or other air pollution. Any deviation from the above can reduce the lifespan and affect the quality of the prints. Under normal conditions of sun exposure (direct or even reflected), the lifespan can be reduced to less than 5 years. Photolab Athens informs about the certifications of each method by the manufacturing companies, but does not guarantee the lifetime of the prints.
The products sold on the Site are digital prints some of them numbered and in limited edition. The digital prints are offered in one or more formats and print options, according to the suggestions made between the artist or his/her representatives and Signature Prints. The final paper print may be modified without any prior warning but replaced by a similar characteristics paper. The digital prints are accompanied by a certificate of authenticity in English.
